Google Adwords - Long Tail Marketing in Action

The Google Adwords program, which allows website owners to host content sensitive Google powered advertising, is a perfect example of the Long Tail effect at work. There are conservatively a million websites running the Google Adwords program. These websites together bring in a staggering amount of money to Google.

Based on online financial reports it is impossible to ferret out how much of Google's 1 billion dollars in ad sales comes from it's own search engine delivered advertising versus the adwords program. However, leading financial and search engine industry experts put it's breakdown to nearly 50/50. Gooogle also has rolled out graphical advertisements on external sites using its Adwords program. Something that it has yet to do on Google.com

The message is clear, companies that have been able to leverage the power of Long Tail Marketing have continued to survive and thrive throughout the dot bomb boom, and gain market share as their less savvy competitor's slipped away.

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