Google Sandbox Mode Demythified
The original article was featured on WebProNews.com on December
29th.
Google Sandbox Mode Demythified
Joshua Wood
Contributing Writer 2005-12-29
I have spent a lot of time reading search engine tricks and
techniques. During this time one thing that kept reappearing
is the idea of a sandbox mode. I wanted to experiment with
driving traffic to a few sites through expert links so I decided
to create a blog. I chose Google's Blogger tool hoping that
somehow it would give me a boost to Google rankings or a higher
PR from that link.
Google Sandbox Mode Demythified
I set up my blog Everything Ecommerce on December 17th. After
setting up the site I then went around and submitted it to
the major search engines, and began commenting on other blogs
in order to increase the number of inbound links. I also noticed
on the Blogger account tools a link to have ads by Google
on your site. After completing the registration processes
my site was approved for the Google ads in only 1 hour. That
was something that really caught my eye. I had previously
submitted sites that I wanted to run Google's ads on and the
approval process took much longer.
Next I setup the Google Adwords code on my site and began
seeing public service announcement ads. I expected this since
Google's documentation stated that these ads are shown until
GoogleBot is able to index the site and present relevant ads.
In just a few hours of time from adding my first post my site
began to show advertisements based on the content of my site.
I was stunned to have targeted ads showing up so soon so
I did a search in the Google Tool bar for "everything
ecommerce" without the quotes. My site came up #2 out
of 1,840,000! Not too bad for a day's worth of work and no
real site optimization, just relevant content related to my
site title and address. Within 2 weeks from the site going
live the site is now #1 for searches on everything ecommerce.
I doubted that I will receive any traffic from such a bizarre
key word phrase, but I used it to just test if my site was
indexed or not.
This little experiment has taught me a couple of interesting
things.
1. If there is a sandbox it can be circumvented by the use
of google adwords on the site.
2. Content is king. Well written content optimized for your
target audience will deliver search results. I try to stress
this to my clients, it was nice to see it working in practice.
3. Google still loves blogs. With their continually updated
content and relevant long tail text, they are a great resource
for bringing targeted traffic to your site.
4. Traffic comes from the strangest places. Looking at my
referrers, I found 6 entries for google searches of Everything
Britney Spears.
This is just the start of what I hope to accomplish with
my blog. Over the next few months I will be actively trying
to enhance it's PR and incoming links. I hope that this will
then raise the commercial sites that I am really trying to
promote. Whatever the results, I'll be sure to keep you updated.
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