Increasing Sales by Adding a Wishlist to
Your Online Store
Wishlists allow your potential
customers to create pages of their favorite products to order
from in the future. There are several advantages of using
this feature within your online store. Over the last five
years, I have seen my customers successfully use wishlists
to increase sales across a wide spectrum of industries and
target markes.
Wishlists allow customers whose target audience is under
18 to identify the products they want and forward this information
to their parents. During the holiday season an analysis of
one customer showed 15% of orders coming from wishlists.
Another important thing that having a wishlist does is turn
a visitor into a customer. There are a lot of reasons why
a visitor might not complete a purchase today. By having a
wishlist, you allow that customer to save their favorite items
conveniently for a quick future purchase. One way you can
then further harness these potential customers is after a
month or two, emailing them their wishlist along with some
incentive like order today and receive free shipping. One
customer used this method to make $3000 in incrimental sales
in only 10 days.
Finally, if you allow your customers to comment on the products
that they add to their wishlists this content will then be
picked up by the major search engines. Not only do the search
engines directly crawl your website's wishlists, but all of
your customers who have blogs are likely to link to their
wishlist or your website directly. This increase in incoming
links helps to increase your site's Google Pagerank and push
your site further up in the search engines.
With all of these advantages, adding a wishlist feature to
your online store will produce a demonstratable return on
your investment and an incrimental increase to sales.
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