The Long Tail Part 3
An update on Obscure Obtuse Geometry. Well it took 1 day,
but my article on the Long Tail Effect Part 2 which mentioned
obscure obtuse geometry is now #1 on Google for this search
phrase. There was no doubt that my page would be able to achieve
this ranking since the phrase itself is complete nonsense,
but I was really surprised to see just how quickly Google
indexed the site and incorporated the content.
And now on with the real juicy stuff. I thought of a buinsess
today that perfectly illustrates the long tail effect of marketing.
Cafe Press. For those of you that haven't seen this site,
they are a print on demand company that sells tens of thousands
of products from thousands of different websites. Each of
these sites customizes the products with graphics and then
promote it on their own site. The end result is that Cafe
Press is able to print these products on demand, and capture
a wide variety of customers.
I have begun to exploit the possibilites of long tail marketing
further through the use of keyword buys on Google and Overture.
These keywords are not your typical ones like Ecommerce or
Site Design, but instead I have focused on extremely narrow
keyword phrases that I think will bring qualified traffic
very economically. I cannot see how companies can afford to
pay $5.00 or higher for high demand keywords like ecommerce.
Instead I am focusing on things like "improve my online
business" this keyword phrase only will deliver 10 or
so visitors a month for a grand total of $1.50, but each one
of these visitors is much more likely to be interested in
what I am offering. I'll keep you posted on the results although
a few of you already know the result because you've followed
a paid link.
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