The Long Tail Part 2 - Why Search Engines
Love Blogs
This whole long tail thinking has really gotten me excited.
If you have been studying search engine marketing and strategies,
I'm sure you've come across the idea that search engines,
especially Google love blogs. This was actually the reason
this blog was started in the first place, as a way of capturing
traffic. It was on blogs that things like Googlebombing first
started. I think high ranking of blogs on search engines is
caused by the long tail effect.
Each posting that goes up on a blog eventually moves off
into the archives and is then found under it's permanent link.
These postings can be pretty diverse and the home page of
a blog might cover things from search engine positioning to
what I had to eat last night. The permanent links though are
where things get interesting. If I was suddenly to write a
5 paragraph piece on obscure obtuse geometry detailing out
what obscure obtuse geometry means and how it relates to bridge
building and fortune cookies, the resulting page would be
extremely focused for the obscure obtuse geometry keywords.
Maybe I'd even get lucky and have some other sites and blogs
mention my page when they are looking for a way to explain
obscure obtuse geometry.
Over time this focused page would eventually begin driving
traffic to my site that is a completely different audience
than the rest of the site. What I was doing is not blatantly
trying to trick the search engines or other Black Hat SEO
techniques, but is instead the natural development of content
and linking that search engines love.
Will it work? Only time will tell but it'll be interesting
to track search engine rankings for obscure obtuse geometry.
To be continued.
For the latest in Ecommerce, Long Tail Marketing
and Search Engine Optimization articles, please visit the
following websites.
Everything
eCommerce
Long
Tail Marketing
Search
Engine Guru
|
